Angel Rich wants to revolutionize financial literacy education and level the playing field between those who have money and those who don’t. But she’s playing on an uneven field.
While in college, Rich won a Goldman Sachs Portfolio Challenge because the algorithm she developed resulted in a net portfolio gain of 2% when the market tanked in 2008. She also won Prudential’s National Case competition for her marketing plan for reaching millennials. As a result of that win, she was offered any job she wanted at Prudential. She chooses to be a global market research analyst.
Rich began conceptualizing Credit Stacker in 2009 but didn’t leave her job until 2012. She had generated $6 billion in revenue for Prudential and received an underwhelming $30,000 bonus and an offer to pay for an MBA at Wharton so Rich said bye-bye. In 2013, she launched The Wealth Factory Inc., a D.C.-based firm that designs financial literacy and workforce development education technology games. She literally wrote the book on why there is a financial gap between black and white America — History of the Black Dollar.